The Om Alliance
July 14, 2011
Graham Clarke

We are excited to be part of Om Alliance, a consortium of Cloud Computing companies delivering solutions for the publishing and media industry.

The founding members are:

Contactology – an email service provider

ContentBoxer – a self-service lead generation system

Dealicio – Daily Deals / Social deals system

Metrro Publisher – content management platform

The goals of the Om Alliance are to:

- deliver integration harmony between member systems so that media companies can choose the best-in-class vendor without facing compatibility issues

The Brief History of Transactional Advertising: Total US Market Value of Half-Off and Deal-a-Day Offers 2000 to 2015
March 27, 2011
Graham Clarke
A Brief History of Transactional AdvertisingAt BIA/Kelsey's recent ILM East conference everyone was talking about “deals”. Not the back room business deals or corporate mergers and acquisitions you might expect at a local media conference. No, everyone was talking about “daily deals”. Since Groupon launched in late 2008, daily deals have become the killer app of today's Social, Local and Mobile web. The deal ecosystem has exploded with hundreds of group buying startups, web directories, and mobile startups challenging traditional media companies for local advertising dollars.

SavingsClique: All about speed to market
February 19, 2011
Graham Clarke

One of our newest customers is SavingsClique.com, a daily deal site for the Connecticut Shore run by serial entrepreneurs Ryan Duques and James Warner. Ryan and James brought SavingsClique.com from concept to live daily deal site in under 2 months. SavingsClique.com's deployment on Dealicio took less than 2 weeks from demo to go live deal site.

The Social Impact of Daily Deals
February 17, 2011
Graham Clarke

Michael Taylor from BIA/Kelsey recently gave me a call to talk about the Dealicio deal platform.  Following is the full text of Michael's post.

A brief history of local search
August 22, 2010
Graham Clarke

Last week I gave a short talk on Social Currency to the Vermont Venture Network. I'm no social media guru, so it took some reading to get up to speed with exactly what social currency is and why it's important to the Burlington Vermont business community. One of my big take aways from preparing the talk was to reinforce my conviction that the local web is the place to be!

FaceBook Fan Pages are better than FaceBook Groups
June 26, 2010
Graham Clarke

facebook

Is it better for your business to have a FaceBook Fan Page or a FaceBook Group? Dennis Yu and a number of other experts say it's better for your business to have a FaceBook Fan Page. Here's why:

What the F**K is Social Media: One Year Later
June 24, 2010
Graham Clarke

While we may not be 100% sure "What the F**K is Social Media", there's no question that we've moved into the social web era. Companies and brands that have jumped into the social web fray are starting to reap real monetary rewards.

Front Porch Forum wins 2010 Knight News Challenge Award
June 19, 2010
Graham Clarke

We'd like to congratulate our friends at Front Porch Forum for winning a 2010 Knight News Challenge Award. Burlington, VT based FPF helps neighbors connect through their online neighborhood forums. The video below is short interview with FPF founder Michael Wood-Lewis.

Introducing the Dealicio cube grenade
June 17, 2010
Graham Clarke

Dealicio cube grenade: Dealicio cube grenadeDealicio cube grenade: No performance. No pay.

What is Pay For Performance Advertising
June 7, 2010
Graham Clarke

What is Pay For Performance Advertising?

Pay For Performance (PFP) advertising is a cost effective way for businesses to attract new customers. With no upfront costs for the advertiser, PFP uses the power of a good deal to create value for consumers, advertisers, and publishers.

  • Consumers get a good deal on something they want
  • Advertisers get the advertising results they want, new customers
  • Publishers get an advertising model that generates revenue