FaceBook Fan Pages are better than FaceBook Groups

Is it better for your business to have a FaceBook Fan Page or a FaceBook Group? Dennis Yu and a number of other experts say it's better for your business to have a FaceBook Fan Page. Here's why:

• Pages supports your own custom URL.
• With pages you can add extra applications - custom apps.
• Pages provide detailed visitor statistics.
• Pages are indexed by search engines making it easier for people to find your FaceBook page and increasing your exposure to search engines.
• FaceBook lets you run social ads on pages.

Ann Smarty writes in Search Engine Journal that

Pages are generally better for a long-term relationships with your fans, readers or customers. Groups are generally better for hosting a (quick) active discussion and attracting quick attention.

You can find more information on the difference between Pages and Groups here.