What is Pay For Performance Advertising

What is Pay For Performance Advertising?

Pay For Performance (PFP) advertising is a cost effective way for businesses to attract new customers. With no upfront costs for the advertiser, PFP uses the power of a good deal to create value for consumers, advertisers, and publishers.

  • Consumers get a good deal on something they want
  • Advertisers get the advertising results they want, new customers
  • Publishers get an advertising model that generates revenue

How does Pay For Performance work?

PFP advertising creates a value relationship for consumers, advertisers, and publishers. In a typical PFP campaign, the publisher offers consumers the chance to purchase gift certificates from an advertiser at a discount to face value. This is a good deal for consumers.

Rather than making an upfront cash payment to the publisher, advertisers provide the publisher with gift certificates in exchange for the advertising and promotion. This is a good deal for advertisers.

Publishers promotes their advertiser businesses through the sale of the gift certificates to their audience members. This is a good deal for publishers.

Pay For Performance Value Relationship
Consumers Advertisers Publishers
Get a good deal on goods and services they want Have no upfront costs Generate real revenue from gift certificate sales
Have a compelling reason be part of the publisher's community Only cost is when the customer redeems the gift certificate at the cash register Engage audience in a meaningful way
Get to share a good deal with their friends Gain friends and followers that are real customers Give advertisers real, measurable results
  Build email lists with real customers Build audience and membership

Social Commerce

PFP advertising is social commerce. We all know it feels great to get a good deal for yourself. Sharing a good deal with your friends and family feels even better. PFP campaigns are great way for publishers and advertisers to engage with consumers through social media channels like FaceBook and Twitter. Looking for a way to reward your friends and followers? PFP campaigns powered by Dealicio are easy to setup and connect to multiple social media streams.

Want to learn more about pay per customer advertising? Give us a call at 603-643-9955 or email sales@dealicio.com